Metricomm helps organisations understand the true business impact of their PR activity.

Our technology brings media evaluation into the digital age, moving beyond measuring outputs, such as volume of clippings, and focusing on demonstrating audience impact and business outcomes. It achieves this through a proprietary algorithm and software, which calculate the size of audience most likely to have seen and engaged with online media coverage for communication campaigns. Sophisticated statistical analysis allows the impact of online media coverage on Google search, sales and other KPIs to be determined and to be compared directly with other marketing and advertising activities.